03 Aug, Monday
39° C

KP Tourism Minister Ramps Up Vloggers

Atif Khan, the Senior Minister for Tourism, Sports, Youth, Culture, and Archaeology for Khyber Pakhtunkhwa (KP) has wasted no time getting down to business. Tweeting from his own Twitter handle, Khan reached out famous travel video bloggers of Pakistan. He is asking for their support in promoting the tourism industry of Pakistan. Irfan Junejo, Taimoor Salahuddin, and Umar Khan were tagged in the tweet.





The KP government and PTI as a whole have long sought the upgradation of tourist facilities. They have also tried to ensure that the northern areas of Pakistan are documented adequately to promote foreign interest. This direct outreach to influencers is uncharacteristic but has undoubtedly established the urgency of the timeline.


Irfan Junejo is an acclaimed adventure travel video blogger, with a subscriber base of over 374,000 and a video count of over 185 on YouTube. Taimoor Salahuddin blends his musical prowess with a straight-laced approach to documenting and representing Pakistan’s society. He stands at a subscriber base of over 330,000 and a video count of over 115 on YouTube. Umar Khan, relatively new to the video scene, stands at a cool 62,000 subscribers with only 37 videos. All three have been garnering prolific traction on Twitter, Facebook, Instagram, and YouTube simultaneously.


The tweet was received warmly by the intended recipients and Twitter as a whole. Khan has also been using his Twitter account to crowdsource a new logo and slogan for KP Tourism. While there is no clear picture of what a possible collaboration between the government and social media influencers will look like, we can only hope for the best.


Stay tuned to this post for more information in the coming days!






Shameel finds himself being careless when trying to be carefree and eating nuggets when he wants to be fat-free. He’s an ‘overall picture’ kinda guy even though he seems to want to micromanage people taking out the trash. You’ll probably find him starry-eyed in the conference room, still explaining a ‘revolutionary’ idea that was shot down last week.

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