07 Aug, Friday
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Activated Carcoal

Activated Charcoal Foods


I don’t know about you but I’ve had it with the mermaid/rainbow/unicorn foods inundating my Insta-feed. It’s like The Pink Wall Plague of 2016 all over again. So please excuse me while I root for the 2018 food trend that is all black errthang. I’m talking activated charcoal. While the flavor may not necessarily make me tick, I’m a sucker for monochrome.


For a while, activated charcoal was restricted to face masks (those terrible face peeling videos, I cringe) and toothpaste. And then, in a counter-stroke to the pastel food trends, the Insta-world was introduced to super-dark activated charcoal tinted foods. The ingredient slowly made its way into  buns, crusts, drinks, and a personal favorite, ice cream. Ice cream as black as my cold, obsidian soul. Like what The Sweet Factory offers.


Here’s the scoop on activated charcoal ice cream (see what I did there?): contrary to popular belief, the flavor isn’t exactly derived from coal that is synonymous with summer cookouts. Instead, activated charcoal is derived from carbonized coconut shells and the ingredient has been popular with detox enthusiasts for a hot minute now. When the trend hit the mainstream food-scene there was some concern as to whether or not it’s safe to consume in large quantities. That concern was quickly pushed to the back burner once the trend went viral.


Imagine finding out that one of your guilty pleasures might actually be good for you. I mean if the Kardashians endorse it, who am I to fight it? There is no scientific evidence that consuming activated charcoal detoxifies the body. However, that hasn’t stopped most of us from hopping on to the bandwagon, in a similar vein to golden (turmeric) milk, ghee-pulling and juice cleanses.


The obsession with charcoal food has less to do with potential health benefits or risks, and much more to do with the novelty of dark-hued foods. Activated charcoal brings little (or nothing) to the table in terms of flavor, but god does it look good on your Instagram.




activated charcoal ice cream




When The Sweet Factory first churned out their Activated Charcoal Detox Ice Cream (affectionately known as CDG) Lahore went nuts. We’re rarely on time when it comes to food trends, it takes Lahore a while to catch up with the world. However, The Sweet Factory was pretty quick with introducing this global phenomenon to our otherwise deprived local palettes. Not only that, The Sweet Factory upped the ante by introducing The Activated Charcoal Detox ice cream gilded with 23k gold. The G in CDG obviously stands for glamorous (sing it Fergie).


While the activated charcoal in the ice cream itself has a subtle, barely-there flavor, the texture is thick, rich and dense. Think gelato, not ice cream. I’m not complaining, I dig gelato.  And so, I dig the Activated Charcoal Detox 23k Gold ice cream cone at The Sweet Factory. Nothing makes me feel more attuned with my inner self, the opulent and metal AF manic pixie dream girl that I am.


So if your Insta-game has been lackluster lately, and you lose an average of 3 followers every time you post a selfie (yet again), maybe it’s time to break the monotony and check out The Activated Charcoal Detox 23k Gold ice cream at The Sweet Factory. Do it for the likes.

Purnea depends on a steady supply of positive affirmations and berry flavored tea in order to continue functioning as an upstanding member of society. An amateur dance-battle enthusiast, she's a woman of many talents, overshadowed only by her mysterious aura. When she's not busy over-analyzing every social interaction she's had over the past 22 years she enjoys curating memes and scrapping sub-par content.

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